What is a virtual assistant & how can they help your business?

What-is-a-virtual-assistant-kara-cahillSo maybe you have heard about virtual assistants but you are you wondering what exactly they do? You’re not alone, my own family still asks me from time to time! Here is a general overview of what a virtual assistant is and how they can help you and your business.

What does a virtual assistant do?

A virtual assistant is your right-hand man (or woman in my case) who can help you with a variety of day to day or admin tasks for your business which is all done…virtually. Services range from social media management, blogging, Pinterest management, Email newsletter creation, Podcast management, Facebook group management, LinkedIn check-ins, email management, and the list goes on and on.

How do virtual assistants work?

The beauty of hiring a virtual assistant is that they are an independent contractor so you do not need to hire a full-time employee to help you with your work. All the work is done virtually so you will most likely have virtual calls (using Skype, Facetime, Zoom) and you will communicate via email or other channels like Slack or Telegram. A virtual assistant will take the reins on the mundane and time-consuming tasks that you are able to quickly pass off to them.

When should I hire a virtual assistant?

If you are bogged down with the day to day work for your business that you are noticing that you do not have enough time to spend with friend and family and you notice that you are no longer able to accept new clients or feel like your current clients are not getting the top-notch service then it is probably time for some help! Hiring a virtual assistant is an investment for your business that can help in so many ways. Whether you need to free up some time or just need help to create consistent content a virtual assistant will be there to lend a helping hand!

How should I prepare to work with a virtual assistant?

First, it is important to identify what specific areas of your business you need help with. It is a good idea to start with a small list of three goals or items that you would like your VA to assist you with and then slowly add more as you become more comfortable working together. Second, it is a good idea to start getting your business organized. If you are going to be having someone take over your social media, it may be a good idea to start organizing your brand photos and specific brand copy into folders that you are able to easily share. Think about what other areas of your business may be useful to share with your VA and start organizing those areas as well so when the time comes everything is clear for our VA to jump right in.

Do you think hiring a virtual assistant may be the right move for your business or have more questions? Feel free to inquire here.


  1. A Virtual Assistant increases your ROI. People think that reducing costs is the ultimate goal, but outsourcing to a VA provides more than just a reduction in cost. You also achieve higher efficiency which allows you to serve your clients better, which in turn helps you to see higher returns.

  2. This really answered my question, thank you!

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Kara Cahill

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