Why Instagram needs to be part of your marketing strategy

If you have a service based business, or, in my opinion, a business of any kind, Instagram needs to be part of your online marketing strategy! Instagram is one of the most widely used social media platforms and is INCREDIBLY powerful when it comes to marketing your business.

Instagram allows you to grow your business and connect with your audience in a way that creates loyalty and excitement amongst your audience in a way that not many other marketing platforms do. While Instagram should not be the only way you market your business, it should 100% be a priority and here’s why:

First of all, Instagram is FREE

There are dozens of ways to market your business. However, if you are just starting out or if you are someone who just enjoys free tools, Instagram fits the bill! Instagram is and incredibly powerful marketing tool that you can get started with for FREE!

If I were to tell you that you could build your brand, promote your services, connect with people from all over the world and create genuine connections with your audience that turns them into loyal fans and it was FREE it would be a no brainer to use it. Well that is exactly the type of incredible value that Instagram provides. You can create videos, share photos, have conversations AND send traffic to your website or grow your email list and do it all for free with Instagram.

Creates direct dialog with your audience

Instagram allows you to create conversations with your audience that makes them feel as though they are just chatting with a friend. Through comments and Direct Messages (DM’s) you can meet your audience where they are hanging out and spending their time and start having real conversations with them. Unlike a blog post or email, your audience is using Instagram for entertainment, so by spending time with your audience on Instagram, you are meeting them where they actually enjoy hanging out and makes your connections feel more genuine!

Through these types of personal chat options, you are able to have casual conversations with your audience that feel genuine and start to build a connections and loyal followings. When your audience feels that they can reach out to you and get a direct answer to their question or comment they start to feel as though they know you and it becomes easier to make a purchase with you later down the road.

Instagram builds your brand

Through the use of all different types of media, photos, writing, video and messaging you are building your online brand. You can share so many different elements of your brand and business and in ways that your audience actually connects with!

Sharing photos of yourself can start to humanize your business and make people feel more connected with you. Sharing your story in your captions starts to give people insights into your background and start to build that trust factor. Showing up on video in both IGTV and Stories allows your audience to get to know you in a whole new way. In just a few seconds, your audience hears your voice, personality and content and get insights that no other medium provides!

Positions you as an authority

      How many times have you checked out someone’s social profiles and made a judgement based on what you see? If you visit someone’s profile and they are sharing incredibly valuable content, they are engaging with their audience and showing up on video, they instantly have more credibility! If you are trying to position yourself as an expert or authority in your field, the easiest way to do this is though growing your Instagram presence.

Promote your services using Instagram

      Ever wonder how you are going to promote your services or your business to people other than your mom or husband?  Instagram is an amazing way to promote your services to people who ACTUALLY need and what you have to offer! Instagram allows you to grow an audience filled with your ideal clients! When you are ready to launch a new product, or have an opening for a new client, imagine having an audience that is ready and waiting for you to promote what you have to offer!

Have I convinced you that Instagram is somewhere you should be focusing your time and attention if you are wanting to connect with your ideal clients and grow your business? If you are looking for more Instagram resources, come join my FREE Facebook group, VA Visionaries, where you will find resources and trainings on all things Instagram! Come join the community!


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Kara Cahill

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