How to write Instagram caption hooks that get more engagement!

Are you spending hours crafting the most incredible Instagram captions, editing the most beautiful photos but only getting crickets for engagement? This might be because you haven’t spent time working creating an Instagram caption hook that makes your followers want to read more!

I know first hand how frustraing it can be to spend so much time crafting the best Instgram post, only to get discouraged because no one is actually reading them!

When it comes to Instagram, you have less than 3 seconds to capture someone’s attention and make them decide to keep reading your entire post! How do you do that, by crafting irresistible hooks for your captions!
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If the first line of the post is not hooking your audience in and making them want to read more, how can you expect to get engagement when they haven’t even made it to the call to action at the end or know what the post is about in order to engage with you?
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The bottom line is that you may be writing the MOST AMAZING captions, but if you are not hooking your audience in with your first line, no one is actually making it to the incredible content.
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Here are a few ideas for how to hook your audience in from line one, and get them to keep reading your posts and actually taking action at the end!
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ASK A GREAT QUESTION

Don’t ask a question that requires an essay. Ask something thoughtful, that your followers can’t help themselves but to answer!
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⚡️Example: “What Hogwarts house do you belong in?” (because no one can help themselves when it comes to Harry Potter)
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ADDRESS YOUR PEOPLE

Help people realize that this post is for THEM! Call out a certain group of people and help them see that this content is tailored specifically for them!
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⚡️ “Hey new mamma, I see you over there juggling a million things at once”

OPEN A LOOP

No one likes not knowing how a story will end, or not hearing the punchline of a joke. Hook your reader in with an enticing opening statement that piques their interest, and makes them want to close the loop that you just opened for them!
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⚡️”The craziest thing just happened, you will never believe it….”
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Now tell me, wouldn’t you want to keep reading if you saw any of those hooks on a post?
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Which of these new hook ideas will you be trying out with your content? Let me know below, 1, 2 or 3!


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Kara Cahill

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