How to use Instagram to grow your email list

Thinking about starting or growing your email list? Want to learn how to use Instagram to grow your email list?

In order for you to have people opt-ing in to your email list, you need to have an audience to promote to. That’s where Instagram comes in!

Use your Instagram following to fuel your list growth!

Here’s how:

Step 1: Grow an engaged audience on Instagram

Using engagement strategies and high quality content, make sure you are attracting new targeted followers to your Instagram account.

Step 2. Create your freebie

Create an irresistible freebie that you will give to someone in exchange for their email address. Some great freebie ideas include: free guides, webinars, templates, etc. Anything that gets someone a quick easy win!

Step 3: Create a high converting landing page

You need a place to send people to collect their email address. You can create a landing page on your website or use one from your email service provider if they include them. Make sure that it is optimized for high conversions so you get more opt-ins!

Step 4: Create your email nurture/sales sequence

The worst thing you can do is get all of these new subscribers and then ghost them. Make sure that you plan out a small email sequence that let’s your new subscriber get to know you and the value that being on a your list brings so that they don’t click unsubscribe right away.

Step 5: Promote that freebie everywhere!

You have this incredible new freebie, make sure to shout about it from the rooftops! Share it on your IG, in FB groups, on Pinterest, blog…everywhere! And watch as your list starts growing!

Looking to start and grow your email list and get your first 100 subscribers? Enroll in the Build your List Bootcamp!

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Kara Cahill

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