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Welcome back to the Virtual Visionary podcast, I am so excited for today’s episode because we are getting back to basics and really setting a solid foundation for your Instagram Strategy. This is so important because oftentimes people are so excited to start their accounts and get their business going and start gaining followers that they often forget to really get clear on their goals for their account.

What we covered in this episode:

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Episode References:

Come connect with me on Instagram: @kara_cahill

My Signature Course: The ‘Gram Guide

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This Episode was brought to you by my FREE MASTERCLASS: How to make more sales on Instagram without posting everyday Access the free training here >>

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Transcript:

Welcome back to the Virtual Visionary podcast, I am so excited for today’s episode because we are getting back to basics and really setting a solid foundation for your Instagram Strategy. This is so important because oftentimes people are so excited to start their accounts and get their business going and start gaining followers that they often forget to really get clear on their goals for their account.

As business owners we are using Instagram as a marketing tool for our business. It is so easy to get lost in endless scrolling and snapping the perfect picture that we forget the real reason we are spending time on Instagram in the first place which can result in a major time suck. I often hear people saying that instagram takes too much time or that it is overtaking their life…but the truth is, when you have a clear strategy and goals, it makes Instagram so much more managamble and you can spend your time intentionally without getting lost down the rabbit hole or endless scrolling.

So the first thing you want to do is decide what your goal for your Instagram account is, why are you sharing this content? Maybe it you want to make more sales, maybe you want to grow an audience, maybe you want network and make connections, maybe you want to build your brand…whatever it is you want to get clear on your goal because that goal is what will guide your actions each time you log in or go to create content.

The next thing you want to do is then create a strategy to help you get to that goal. You want to identify the things that are actually going to help you reach that goal. These are those daily tasks, so creating a post for your feed, Answering DM’s, Posting to your stories, finding hashtags, engaging with new accounts….the list can go on forever, so you want to identify the specific things that actually move the needle forward for you.

To give you an example for my business, my goal is to get people to sign up for my free masterclass, which then promotes my course The Gram guide. With that in mind, I create about 2-3 posts to my grid per week because I know that when I post and have a call to action at the end to sign up for my class I usually get a good number of people signing up. I also post my stories a few times a week because I know that builds that know/like/trust factor and usually results in people sending me DMs so I am able to build connections there. And then I spend a few mins each day engaging on hashtags, and with new accounts, liking and commenting so that I can get more visible and start connecting with new people and hopefully have them come check out my profile and then also sign up for my free masterclass. So those are my big three, and as you will notice, each of those all are centered around that main goal of getting visible and building connection so that people will opt in for that free training which then in turn makes me more sales. 

So for you, I want you to identify the things that move the needle for you in your business and help you get to that goal. If you know that posting reels helps you get a ton of views for a certain video and you want a bigger reach…do that. If you want to grow your email list, create a few posts promoting the opt in. 

Getting super clear on the goal behind your actions will help you be super strategic with your time! I hope this was helpful and helps you start to think about ways to start getting your time from Instagram back while also having it make a bigger impact on your business. 

If you are really wanting to set up a clear strategy for your Instagram account so that you can start making more money, make sure to sign up for my FREE masterclass where I walk you though my step by step blueprint for how to make more sales on Instagram without posting everyday. You can tune in for the class by heading to karacahill.com/freetraining…or click the link in the show notes.

Thanks so much for tuning in to today’s episode, I will see you next time!