Feeling invisible on Instagram? Here’s how to fix it!

Are you feeling invisible on Instagram? Do you ever feel like no matter how much you post or how much you do on Instagram it’s never enough and no one is paying attention to you or your offers? I am going over three ways you can change that and start getting better results on Instagram.

Transcript:

Welcome back to another episode of the Virtual Visionary Podcast, I’m your host, Kara Cahill. And I want to start this episode by asking you a question: Have you ever felt invisible on Instagram?

Have you ever felt like no matter how much you post, no matter how much you promote your offers, no matter how much you show up or how authentic you are, it still feels like no one is paying attention?

I have been there, and I know that there are a lot of people that have felt like that before. And it’s tough!

It’s so tough to feel like no matter what you do, no matter what you post, no matter how much you show, up you’re just shouting into the abyss.

That can be really hard! It causes burnout, it causes stress, it causes self-doubt. You might start feeling like…this is pointless. Instagram is never going to work for me. Or maybe it even goes a little deeper and you begin feeling like no one cares about your business, no one wants your offers, maybe you are not good enough, or maybe you are not cut out to run your business. The thought spiral can go on and on and it can cause a lot of people to want to give up and throw in the towel…because let’s face it, running a business is hard. It takes hard work. When you feel like your hard work and your efforts of posting content on social media just isn’t paying off, it is hard to want to continue.

But, instead of giving up or throwing in the towel and saying Instagram doesn’t work, today we are going to look at what you can do instead. How you can shift your thoughts and then your actions to be more productive and actually help you move forward. 

So the first thing is to understand what might be keeping you invisible on Instagram in the first place. 

The number one reason is that there is so much noise on Instagram you are simply not standing out and cutting through that noise.

Let’s face it, there is SO much content on Instagram, it is hard to make sure that your content is getting seen. You are up against algorithms and other competitors’ content. But instead of getting discouraged, let’s use that to your advantage. You know that you need to stand out…so let’s study how to do that.

I want you to begin taking a look at and examining what types of content stand out to you. What gets you to stop your scroll and pay attention to content? 

Is it high-quality graphics, thought-provoking quotes, attention-grabbing headlines, splashy colors, high-value content? What is grabbing your attention? What is making you excited to read more?

Take inventory and see how you can begin to adjust your content to what is working and what is catching your attention. At the same time, pay attention to what you are scrolling past? Is it generic content that you’ve seen before, posts that don’t have high-value content? Poor-quality images?

Take note of both, and begin thinking about this as you are creating your next batch of content.

The next thing to consider is how well do you know your audience? Do you know what they are struggling with? Do you know their inner thoughts and desires around the transformation they are looking for? Do you know their deep desires? Do you know their internal struggles? External struggles? 

Knowing those things inside and out is what allows you to create content that catches their attention. Imagine if you are struggling with losing the 10 pounds that you gained during covid. Imagine seeing a post that says “struggling to lose weight?” vs a post that says “struggling to lose those stubborn 10 pounds you put on last year during the pandemic?” How many times have you heard the phrase, “struggling to lose weight”? That goes right into the noise category in your mind. However, the pandemic weight question is exactly what has been running through your mind each morning as you step on the scale, and therefore you stop and read more.

That is how you catch attention – by knowing your audience.

So making market research a constant part of your business and marketing strategy is super important. Inside of my program, the Virtual Visionary Academy, I walk you through the exact step-by-step process of how to conduct market research and how to take that information and turn it into a sales message that converts.

The last thing to consider, if you are feeling invisible on Instagram, is how clear is your message?

If your message is unclear, people tend to tune out. I love the quote, a confused mind never buys. The same thing with Instagram, if your message is confusing and your content is all over the place and not consistent, people tend to just tune out. If you are posting about your business one day then the next day you posting about your dog’s favorite toy…people are going to say I don’t get what’s going on here – I followed this person to get business tips, I don’t care about dog toys, therefore unfollowing or tuning out.

So that is why it is so important to create a clear and strategic content marketing strategy that has clear content pillars that work to support your overall brand mission and your offers.

Once you are clear on those, creating content becomes easy and it also allows you to stay focused on creating content that your audience is going to be eager to see and engage with. It also helps you build your brand, your message and become a leader and authority in your industry online.

So, to recap, if you have been feeling inviable on Instagram, don’t throw in the towel just yet!

Try doing a quick audit and go over these three things! Understanding what captures attention, knowing your audience inside and out, and making sure your message is clear and consistent.

I am excited for you to begin taking a look at each of these different elements! Send me a DM on Instagram and let me know which one you are going to be diving into first! I am @kara_cahill on Instagram, and I am excited to chat more with you there! 

EPISODE REFERENCES:

Come connect with me on Instagram: @kara_cahill

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