The #1 Instagram mistake that might be keeping you broke

Wondering what the #1 Instagram mistake is that might be keeping you broke? The answer, not using your Instagram to grow your email list.

As we move into the second half of 2020, it’s time to take a serious look at how we are growing our online audience’s.

Ask yourself these questions:

What would you do if your Instagram account gets hacked tomorrow?

What would you do if you lost all of the followers you worked SO hard to get?

How would you be able to sell your offers if you had no way to get in touch with your audience?

The first time someone asked me those questions I froze because I knew they were right, and I had no good answer for them!😬

The problem I see most online business owners make is they are focusing on building a borrowed audience on Instagram instead of an audience they own in the form of an email list.

Now, don’t get me wrong, Instagram is AMAZING!! But we have very little control over the platform, and if you are Type A like me, you probably like to have a bit more control over your business! That is why it is SO important to be building your email list alongside your Instagram following.

Here are the top 3 reasons your email list should be the #1 metric you focus on growing in your business:

1. Highly profitable, the online experts say that your list will generate about $1 per month per subscriber. In theory, that would mean you could make an extra $1k/month with a list of 1k subscribers.

2. You own your subscribers. If your IG account gets shut down, you can still reach your audience and sell your offers to your list! Talk about being able to breathe a sigh of relief!

3. Your reach is not determined by the ever changing algorithm. When you send out an email, you don’t have to fight with the pesky algorithm to make sure it gets seen. You know it will land safely in your subscribers’ inbox. Your only job is to tweak your subject lines to make sure they get opened!

Stop making this Instagram mistake and start building your email list alongside your following!


Ready to build a profitable audience and asset that you OWN?

Enroll in the Email List Bootcamp and learn exactly how to get your email list up and running and get your first 100 subscribers with ease!

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Kara Cahill

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